Showing posts with label publication. Show all posts
Showing posts with label publication. Show all posts

Monday, March 23, 2015

What Cupcake Wars Taught Me About Getting Published

I am a self-professed Cupcake Wars junkie. I love the inventive combinations: applesauce cake with cinnamon goat cheese frosting, double-shot mocha latte with espresso cream filling and chocolate frosting, salted caramel cake with pecan coconut brittle crumble and caramel Swiss buttercream. I would happily devour them all.



Each show, for those unfamiliar, begins with four bakers. After two elimination rounds, two finalists duke it out in a bake-off that requires them to produce 1,000 cupcakes in 90 minutes and shelve them on a display of their design, executed by one of two bearded, flannel-clad carpenters. They also get four baking assistants.

When the winner is announced, the audience is generally treated to a tearful acceptance speech. "I've worked so hard to get here. It's so nice to have that recognized."

Right. And what about the other contestants? Did they not work hard, too? Could we not acknowledge that in some way?

Writers are in constant competition. I'm not talking here about actual writing competitions. I'm talking about the competition for agents, editors, reviews, publicity budgets, shelf space, and sales. 

Most of us are aware that we're competing for agents and editors, but might not be aware that, once we have representation and a signed contract, we're in competition for the rest. There are elimination rounds, and most of us won't win. In publishing, winning means national advertising, a book tour, a major online publicity campaign, lots of social media outreach, a floor display, and wide galley distribution. By your publisher. 

The non-winners must do our own publicity and, no matter how hard an author promotes her own work, very few can compete with the marketing muscle of a major publisher.

It's usually clear long before the judges decide, who’s going to win Cupcake Wars. It’s less clear which book will be chosen as the winner of a big publicity campaign. Obviously, one that is expected to earn a big return, but which one's that? Not even publishers know for certain. 

What is certain is that a quiet book without an obvious “commercial hook” doesn’t necessarily take less time or thought to write than one with the potential to be an international best seller. Most authors bring their best game to every book: an original combination of ingredients, quality workmanship, a few fanciful twists, reduced fat... They work very hard and give it their all.

Clearly, not everyone can be declared the winner in Cupcake Wars, nor in publishing. There is only so much space on the dwindling supply of bookshelves, only so many readers divided by the dollars they’re willing to spend, divided by the hours they’ll devote to reading. 

Here’s what watching Cupcake Wars has taught me: Acknowledge the journey. To all you writers, bakers, and everyone else out there who’s worked hard to deliver a great product and wasn’t declared a “winner.” Congratulations on a job well done. Thank you for your effort, time, and dedication. You are a winner.


Friday, August 17, 2012

Part II - The Road to Publication: Learning When to Breathe (without hyperventilating)

For much of my life, I heard stories from my mother about her family and their house on Boston’s South Shore. One story, about the death of one of her three sisters, caught and held my attention. Not wanting simply to retell my mother’s story, I began to write a novel about two estranged sisters who reunite in their childhood home. For this story my primary question was: What would drive sisters apart? And then, what might bring them back together? My theme was forgiveness. 

I hadn’t the slightest idea how to write a novel when I started (nor, by the way, do I have any sisters), but I wrote character studies, backstory, and dozens of disconnected scenes; I drew floor plans of the house and diagrams of the yard; I covered index cards with birthdates, anniversaries, and other important demographics. I was greedy and impatient. I wanted not only to write, but to publish, a novel. 

My characters talked quite freely, venting their resentments, explaining their side of the rift, detailing what they did, and did not, approve of in their sibling. And, would, if I did not visit them for long periods of time, turn those invectives on me. But, while my characters would talk and muse endlessly, what they would not do was get up off the couch and leave the house. I had reams of material, very little of it forward moving. It was not a cohesive whole. I was missing the plot. 

After a few years I lost faith, abandoned the project, sighed deeply, put the manuscript in a drawer, got married, built a house, pursued my career, bought a dog. But the story refused to lie dormant in that drawer. So when I had an opportunity to enroll in a Master’s program with a concentration in creative writing, I took it. Perhaps, I thought, someone will teach me how to write a novel. That was just over ten years ago. 

I took fiction, and wrote a story about a hairdresser. My professor asked if I’d ever been one. I have not. He said, “Write something else,” and gave me a B. I decided that I was not destined to be a fiction writer and took screenwriting, although I’d never read a screenplay and couldn’t name even one prominent screenwriter. Our assignment was to write a 120-page script. We had ten weeks. I thought immediately of my two sisters, languishing in the bottom drawer of my desk, searching for a reason to leave the house. Screenplays require action, dialogue, and a minimum of description. They have no vehicle for interior monologue. Just what my two chatty, thoughtful ladies, ensconced on the sofa, in their rambling childhood home, needed. My professor loved it. And I had uncovered my plot. 

Meanwhile, I had written another novel. When I thought the manuscript was ready, I sent it out to a half a dozen agents. One by one I filed their rejection letters (often hand-written on my query letter) took a deep breath, and sent the manuscript out to six more. One agent finally agreed to take me on. I reached for a paper bag into which I could breathe, so as not to pass out from hyperventilating. 

She started sending my manuscript out to editors at publishing houses, and I held my breath, awaiting their replies. They came in, rejections, five at a time, and my agent would send it out to another five. Twenty-five editors eventually rejected it. 

We were at around rejection number twenty-three when I completed HER SISTER’S SHADOW and sent it to my agent. The third editor who received it, liked it, but wanted the characters younger and one of them nicer. I took deep, centering breaths, made those revisions, and we had an offer. Again the hyperventilating. I'd done it!

The book sold reasonably well (the new phenomenal, says my editor), well enough that she wanted to see another. So I wrote one. Quickly, impatiently, greedily, confident that I now knew how, and sent it to my agent in February, my breath held, waiting for her glowing report. She finally read it in April, by which time I had nearly passed out. (See past blog entry, "Waiting.")

I exhaled, took a deep breath, and began the revisions she recommended. I made them at a dead sprint, breathing hard, not wanting to delay the process, and she sent it on to my editor. According to our contract, the editor had 30 days to read it. Again I waited, breath held. At day #29.5 she got back to us. "Liked it a lot," she said, but wanted me to tell the story from a different character's point-of-view. "Could you revise, say, the first 100 pages, and resubmit?" she asked.

“Sure,” I said, after a few calming breaths, “No problem.” The word submission, beginning to take on an altogether more sinister meaning.

I made the changes; she bought the book.

I am ecstatic. But, here's the thing, publishing a novel is like granting strangers custody of your child while you retain only visitation rights. With luck, your child's new custodians will be loving, but no one will ever love your book, or your characters, the way you do. 

So, if your dream is to publish a book, as mine was, then pursue that dream with gusto and prepare for a ride that is alternately exciting, frustrating, heady, and discouraging, and will, at times, take your breath away. Take the time, now, to appreciate your characters, while they are still all yours. Wake up each morning eager to see what pranks they've been up to overnight, and what new adventures they will take you on. Love the writing part and keep writing as you wait, patiently and without expectation, for agents and editors to get back to you. And, through it all, don't forget to breathe.